What a missed call actually costs
Two numbers describe the same afternoon, and between them they explain where a good share of your work has been going.
62%
of calls to local businesses go unanswered
85%
of the callers you miss never call back
The phone rings while you are under a sink, on a roof, or with a patient in the chair. You see it an hour later and you mean to call back. By then they have already booked with the second company they rang, because they had a problem that needed solving today and somebody else picked up.
Run it on your own numbers
Three figures decide what this is costing you. You already know all three.
- Calls you miss in a week
- 10
- Of the ones you answer, how many become work
- 1 in 3
- What an average job is worth
- $400
Ten missed calls a week, a third of them closeable, at $400 a job. That is about $1,300 a week walking to whoever picked up first, or somewhere near $5,700 a month.
Halve the number of missed calls and you are still losing about $660 a week. The plan most businesses land on is $469 a month.
Answering everything is a staffing problem
A full-time front desk in Manitoba runs around $3,400 a month once payroll costs are in. That buys you someone excellent from nine to five, one call at a time, minus holidays and sick days.
The calls you lose are mostly the ones that arrive at 7pm, on a Sunday, or while the one person on the phone is already on the phone. Those are the hours a receptionist that answers ten calls at once covers for a flat monthly price.
Stop losing clients this week
Book a free audit. We'll show you every call, lead, and booking your business is missing right now.